Updated: Jun 28, 2010
The mobile web market is growing at an expeditious rate and is set to increase exponentially making the way we communicate and collect data more efficient than was ever previously thought possible. In addition the videochat market is opening the way for videochat companies to capture a new area of the adult market. The advent of more sophisticated 3G mobile handsets such as Apple's iPhone and the new Android based cellphones means that phone to cam technology is now possible.
Video chat is becoming increasingly more popular and companies are becoming ever more aware of this fact. Google recently added a free voice and video chat feature to Gmail which gives subscribers the ability to speak to friends on a video screen and simultaneously instant message them in a Google chat box.
The iPhone 4 with front facing camera now provides users the ability to use the handset for videochat calls. Mobile videochat websites mean that the user doesn't need to be in front of a computer to participate, and as privacy when viewing is obviously a concern to most consumers of adult material, the ability to watch live videochat from almost anywhere is a boon.
An Android video chat phone has still to be released. The chat app exists but the Vphone (or V1) handset will not be showing off it's video chat ability until the operating system is upgraded from 1.6 to 2.0.
There is now a serious opportunity for companies to produce and monetise live mobile video chat websites for cellphones.
The global revenues from adult videochat services are expected to increase dramatically over the next five years or so, reaching at least $1.5bn by 2012. While the take-up levels of these mobile adult services are relatively low, the typical monthly spend in this unique market is generally ten to twenty times greater than other adult related services.
Videochat studios already set out are showing extraordinary degrees of customer retention and usage, with the customers returning on a regular basis to video chat with the same model and cultivating a relationship with him or her.